I was tasked to do one of the texts for &Walsh (then Sagmeister & Walsh) for the 2018 Venice Biennale. 

A Series of videos were created dissecting the relationship between beauty & function, using ASMR, typography & 3D animation. The videos were projected on the ceiling & viewers watched from chairs designed for looking up.

The main idea for me was to have the texts inflate in a satisfying manner, with colliders pushing the ballooned texts to create a squish and squash effect.